Jessica Merritt Roberts
Jessica Merritt Roberts
President

Along with her sister, Stephanie, Jessica decided to co-found B THE DIFFERENCE only a few short months after her brother Brandon passed away due to complications from Neurofibromatosis. It is her hope that this foundation will help others dealing with the many struggles Neurofibromatosis throws their way.

Jessica was born and raised in Fort Lauderdale, Florida where the art and love of dance was introduced to her. She continued to develop that love while attending the State University of New York at Purchase College studying dance performance. She graduated with a Bachelor of Fine Arts in Dance Performance and performed with many companies in New York, Florida and Colorado. She followed her sister and brother out to the Vail Valley in 2010 where started working for Beaver Creek as a Guest Service Ambassador and learned that she could love something as much as dance: helping others. Striving to make every guests’ vacation the best it could be, she climbed the ladder within the department and became the Assistant Head of the Ski School Ambassador Program.

Currently she is excited to announce her new position with Cupid Charities Inc as the Major Impact Manager. Cupid Charities is an organization that started the Cupid’s Undie Run fundraiser which raises millions of dollars a year for NF research. Her life is now surrounded by helping others with NF through research, fundraising and special events. When she isn’t hard at work Jessica can be found rock climbing with her wonderful husband Coe and playing fetch with their puppy Oliver. Brandon has taught Jessica a lesson that she believes everyone can learn from: if we can turn our struggles into a passion in others then we have done our job and we have done it well. Together, we can B THE DIFFERENCE.

Jessica and Brandon