B THE DIFFERENCE participates in Macy’s Ninth Annual “Shop For A Cause”

Macy’s helps local charity raise funds and awareness of Neurofibromatosis.


macy's_shop_for_a_cause_logoSince 2006, Macy’s Shop For A Cause Event has partnered with non-profit organizations nationwide to raise more than $48 million for their ongoing charitable efforts.  This is your chance to be part of this monumental event on August 23, 2014.  Shop For A Cause gives you the opportunity to give back to your community and to help B THE DIFFERENCE at the same time.  Purchase a $5 Shopping Pass to be used in any store on August 23rd and receive 25% off regular, sale and clearance items including home.  (Cosmetics/fragrances, athletic shoes, gift cards and previous purchases excluded.  Save 10% on electrics/electronics, watches, furniture, mattresses, rugs and floor coverings.) B THE DIFFERENCE keeps all the money from the passes we sell!



FORT LAUDERDALE, FL July 17, 2014 – Macy’s and B THE DIFFERENCE invite customers to participate in Macy’s ninth annual national “Shop For A Cause” charity shopping event on August 23, 2014. Macy’s “Shop For A Cause” is a unique one-day-only shopping event created to support local charities’ fundraising efforts, and has helped raise more than $44 million for charities across the country since 2006. Customers can participate in this year’s event by purchasing shopping passes from (B THE DIFFERENCE) now.

“Macy’s is committed to giving back, both nationally and to our local communities,” said Martine Reardon, Macy’s chief marketing officer. “For the last eight years, Macy’s ‘Shop For A Cause’ program has provided our customers and associates a unique opportunity to show their support and give back to their local community organizations, while also enjoying great savings at Macy’s.”

Macy’s has provided B THE DIFFERENCE with shopping passes to sell for $5 each.  B THE DIFFERENCE  will keep 100 percent of every shopping pass it sells. The more shopping passes sold, the more money B THE DIFFERENCE will raise!

By purchasing a shopping pass from B THE DIFFERENCE, customers support medical research for Neurofibromatosis and our B Happy program while enjoying a day of spectacular discounts, entertainment and special events at Macy’s. Pass holders will receive special discounts on most regular, sale and clearance purchases all day, but some exclusions apply.

B HAPPY is a program we have established which allows individuals with Neurofibromatosis and their families to enjoy a break from the difficult and emotionally straining daily life with NF.  Your shopping will help others B HAPPY!

For more information about Macy’s “Shop For A Cause,” visit macys.com/shopforacause. To purchase a shopping pass from B THE DIFFERENCE contact Debbie Merritt at Debbie@BtheDifference.org or 305-775-7783.


About Macy’s

Macy’s, the largest retail brand of Macy’s, Inc., delivers fashion and affordable luxury to customers at approximately 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy’s offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy’s is known for such epic events as Macy’s 4th of July Fireworks® and the Macy’s Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy’s flagship stores — including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, Dadeland in Miami and South Coast Plaza in southern California — are known internationally and leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers and employees, Macy’s helps strengthen communities by supporting local and national charities giving more than $70 million each year to help make a difference in the lives of our customers.

For Macy’s media materials, images and contacts, please visit our online pressroom at macys.com/pressroom.


B THE DIFFERENCE, the name and trademark of the Brandon Merritt Charitable Foundation, is not just a catchy name—we truly strive to “B THE DIFFERENCE” in the fight for a cure for Neurofibromatosis.